I just watched Morgan Spurlock's (Supersize Me) new film, The Greatest Movie Ever Sold, which is an entertaining look into the world of product placement in film, and which was 100% financed by product placements. Funny film. Not sure what exactly I learned from it, if anything.
A minor point explored in the film, as Spurlock recruits Ok Go to write a theme for the film, is the role corporate use of music has come to play in generating visibility for up and coming musicians and bands. Donald Trump mentions that there are musicians who would never take any money for the play of their music in advertising, but thinks they should still take the money and run. As Ok Go suggests, I guess it depends on what one is running from.
At any rate, the Nashville band in which a friend of mine plays bass, Heypenny, recently got some corporate play in a new Honda commercial:
I'm happy for them. Their new album is great, and they deserve some exposure. They work hard, play hard, and are smart musicians. (DJ teaches philosophy on the side.) Fun music. Great live shows. Here's one of my favorite songs by them: